A blog can be a great tool to keep your potential clients up to date with industry news and your own product offerings. However, getting a reader to make that step into becoming a buyer requires a dab of know how. QuickSprout recently published a rather detailed article on how to convert blog readers into customers, which is good reading for all business blog owners.
Some of the tactics it suggests include:
- Create regular webinars and add them to your site.
- Employ remarketing tactics to get past readers back to your site.
- Draw upon powerful call to action techniques.
- Share illustrative case studies.
- Offer special promotions.
- Engage in email marketing.