The PPC Questions You Need To Ask Yourself First

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If you’re stepping up your PPC campaign with new funds, and perhaps even hiring a dedicated PPC manager you should first understand the key PPC questions to ask. Any PPC manager or agency will need these answered:

  • What measurable goals do you want achieved via PPC?
  • What are your showcase products and services?
  • Who are your target customers?
  • Are you trying to promote any specific special offers?
  • What key metrics do you intend to use as a measure of performance?
  • What level of cost per conversion are you comfortable with?

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